What a surprise...

This is all over the conservative blogosphere. Can someone explain to me how a person can actually be nonchalant - if not downright proud - of using divisive wedge issues to drum up support they otherwise wouldn't earn?

ROVE TIME
Staffers in the White House have been talking up the possibilities of an "October Surprise" or two leading into the mid-term elections. They say the President feels confident he can still play a role in the election, that he intends to campaign hard for Republicans, and that on the policy front, there are a couple of issues that can be used as wedges along the way.
-from the conservative mag, The American Spectator